Flors Lloveras is a florist with a long-standing tradition in Barcelona, known for its attention to detail and the quality of its floral arrangements. The project’s goal was to create a new website that reflected the unique style of the florist while integrating the existing online store, enhancing both its functionality and appearance. The design needed to convey the delicacy and beauty of flowers while providing an intuitive and efficient user experience.

A key element of the design was the incorporation of a series of pencil drawings of floral details, which acted as a unifying thread across all the web pages. These drawings, evoking the delicacy and natural beauty of flowers, served as decorative and cohesive elements, creating a distinct visual identity. Alongside these illustrations, carefully selected photo collages captured the essence of Flors Lloveras’ artisanal work. These images not only showcased the products but also conveyed the atmosphere and dedication of the florist, creating an emotional connection with users.

The color palette was adapted from the florist’s corporate identity, maintaining visual consistency that respected the brand’s identity. Soft and natural tones were combined to create a harmonious and elegant design, in line with Flors Lloveras’ style.