Tuber Label
Tuber Label
Web design and development for Tuber Label, implementing technological tools for the truffle sector in Spain.
The goal of the Tuber Label project was to develop a website that represented the implementation of technological tools for the truffle sector in Spain. The corporate identity and logo were provided by Jasten Fröjen’s agency. The logo featured a pattern that mimicked the labyrinth-like shapes of truffles, and we decided to expand on this concept in the website’s visual design. Inspired by these forms, we created a series of elements related to the truffle world, giving the project a cohesive and unique visual identity.
For the website’s design, we maintained the established corporate colors, with black as the primary background color. This dark background allowed the pattern and figures to stand out in an elegant and striking way. The use of black not only added a touch of sophistication but also reinforced the visual connection to the organic shapes of truffles, creating a strong and consistent brand aesthetic.
The pattern-inspired figures were strategically placed in the website’s headers, integrating seamlessly into the overall design. These figures, including elements such as a truffle-hunting dog, a spade, and references to gourmet food, reinforced the visual link to the truffle industry, ensuring that the website clearly conveyed its specialization.
This visual approach, combined with a functional structure, effectively conveyed the essence of Tuber Label’s business, highlighting its connection to nature and the artisanal work surrounding truffle cultivation. The combination of a carefully crafted design and the strategic use of visual elements resulted in a website that is not only informative and functional but also highly representative of the project’s identity.