This web project was developed to enhance the communication of the Circular Bioeconomy Alliance, an initiative committed to the sustainability of European forest ecosystems. Based on the corporate identity guidelines provided by the European Forest Institute (EFI), we created a design that not only adhered to the established visual directives but also introduced new graphic elements to enrich the digital experience.

We incorporated custom icons to clearly illustrate different sections of the website, improving content comprehension. The design was structured around circular elements that appear throughout the site, reinforcing the central concept of circularity and the natural cycles that the organization promotes. These shapes are interconnected by subtle lines symbolizing the connection and interdependence of ecosystems.

The color palette and typography were adapted for web use while maintaining consistency with EFI’s institutional identity, ensuring a cohesive visual experience. The result is a website that offers a fluid and clear reading experience, making information easily accessible.

Currently, all EFI graphic materials, including brochures and other resources, follow this same design approach, establishing a strong visual identity aligned with the Circular Bioeconomy Alliance.