This project was especially meaningful for Ideamatic, as it was created for one of our regular digital strategy collaborators. The main challenge was to move away from conventional approaches and propose a visual solution that could communicate his work without relying on photographs or lengthy text.

The concept was built around a system of simple geometric shapes (lines, circles, and basic figures) that, through subtle animations, helped illustrate the different sections and services. The goal was to convey clarity and analytical thinking using as few elements as possible.

To reinforce the personality of the design, we chose Presti Text for the headlines: a typeface with distinctive character that adds contrast and visual interest in an otherwise minimalist environment. The entire website was designed with earth tones and a soft beige background, creating a warm and calming atmosphere.

This project demonstrates how a well-crafted visual language can effectively communicate values, services, and personal style without the need for conventional resources.