The new website for Clínica Dental Oriol Cantó was developed based on its corporate identity, maintaining essential graphic elements and adapting them to a modern, accessible digital environment. The main objective was to create a clear and seamless user experience with a design that conveys professionalism and warmth while optimizing readability and website navigation.

The website’s structure was defined following initial prototypes, but during the design process, improvements were introduced to enhance the user experience. The layout was designed to be clean and well-organized, incorporating the rectangular shapes from the clinic’s logo into various graphic elements, such as buttons and images, reinforcing the clinic’s visual identity and brand consistency.

One of the key aspects of the project was typography selection. The clinic’s logo features the Klavika Basic typeface, a strong and modern font that was retained for headings. However, due to its limited readability in smaller text sizes, Aktiv Grotesk was chosen as the secondary typeface for body text. This decision improved readability and ensured an optimal experience for all users.

Additionally, a central body text size of 24 pixels was used, exceeding the standard size to improve readability and ensure optimal accessibility. This choice was particularly relevant given the clinic’s commitment to providing care for people with special needs. As a result, the website met AA accessibility standards.

The website’s color scheme was based on the clinic’s corporate colors, with blue and dark gray as the primary tones. However, to prevent the design from appearing too sterile or cold, a range of warmer shades was incorporated. This combination not only added variety and balance but also reinforced a sense of approachability and comfort, essential values in healthcare services.