8 Artist Management is an agency that represents photographers, videographers and stylists in Spain and abroad. The company’s website had encountered problems in adapting to the new WordPress formats whereby, making the most of an evolution inside the actual company, a new web was produced, with a structure that enables new artists to be added while also making it easier to include their projects on a continuous basis.

The new web’s architecture was designed to group artists into categories according to their speciality, each one with their own individual page and projects based on a data card-type format.

A very simple design style was chosen, because the web is intended to present a great deal of graphic information depicting the clients’ portfolios. One of the main graphic aspects taken into account was line spacing between titles, which was adjusted so that the lines of text were joined together, forming a logotype-like graphic unity with the name of each one of the artists.

The logotype was also redesigned using a thinner font body and a bigger separation between letters. This afforded the web’s overall design greater consistency.