QSL Serveis Culturals
Design and development of the new QSL website as part of the revamping of the corporate image of this organisation founded in 1995 that manages public service projects in the areas of culture, education and participation.
The project is the culmination of a relationship that began years back with the design of QSL’s new corporate identity.
We had to deal with a web with multiple shortcomings, since the design was outmoded and also unresponsive, with poor SEO positioning: it had no meta tags, the content was indexable, and while the organisation is an important one, the web enjoyed scant presence in terms of Google search hits.
Our first job was to create a new web using WordPress to solve the above problems, a web that fit the organisation’s new corporate identity perfectly. Above all, we wanted it to display, in a straightforward and user-friendly way, the entire range of its areas of work, the services offered and finally the most outstanding projects executed in each area or service.
What we normally do with this type of project to accomplish the objectives effectively is to restructure the creation of the web into a set of consecutive work stages beginning with the analysis, strategic definition and prototyping (wireframing) of the web.
Wireframes are proposals for the structure and layout of the information before design, enabling us to produce the web with the overall strategy in mind first, as well as content hierarchy and information paths.
The strategic definition and wireframing yield a genuine and personalised design that sits perfectly with the new corporate image and in which the areas that QSL wants to focus on are highlighted: new developments and current events, areas of work, services provided and projects executed.
For the Services section we also designed a set of illustrations that boosts the web’s personality even further and which would have been difficult to achieve using resource pictures.