Monday Happy Monday
Monday Happy Monday
Definition of a web content strategy aligned with the new objectives of this Design Thinking firm. Text creation, design, and new website development.
Client
Monday Happy Monday
Year of creation
Project scope
Website
When we received the commission from Monday Happy Monday, their website had issues and clear opportunities for improvement. On one hand, we were working with an outdated design, but the main problem was that the company’s services and objectives had evolved over time and were not reflected on the website, which could skew its SEO positioning and fail to reach the appropriate audience.
Therefore, first of all, a strategy was designed to identify content and develop a content plan aligned with the website’s objectives.
Once the keywords were identified, the main microcontents of the website were developed along with the final texts for each of the service pages.
Before the design phase, prototypes or wireframes were created—proposals for the structure and distribution of information per page, using the necessary resources.
These proposals, created without design or content, allowed the new website to be built with a focus on the overall strategy, reinforcing the most relevant information pathways and moving closer to achieving the client’s objectives.