When we received the commission from Monday Happy Monday, the website had several issues and there was obviously room for improvement. On the one hand, the design was old-fashioned, although the main issue was that the company’s services and objectives had evolved over the years and were no longer reflected on the website, which could therefore impact its SEO positioning and fail to connect with the right audience.

Therefore, first and foremost we had to conceive a strategy to identify content and come up with a content plan properly aligned with the web’s objectives.

After identifying the keywords, we also produced the main micro-content for the web and the texts for the final pages of each one of the services.

Before designing the web, we produced the prototypes or wireframes, proposals for the structure and the layout of information on a by-page basis with the type of resources that will be necessary.

These proposals, which have neither design nor content, allowed us to design the new web with the global strategy in mind, reinforcing the information paths we were most interested in and helped us to achieve our objectives.