Our collaboration with the association began in 2018 when we took over the technical maintenance of their old website. In 2021, coinciding with the launch of their new corporate identity, we were commissioned to create a new website that better suited their needs.

The old website had several issues, mainly due to its outdated structure. The most obvious problem was its obsolete design, which no longer reflected the association’s current reality. Additionally, the content distribution was confusing and disorganized, making it difficult for visitors to find relevant information such as the organization’s projects, news categories, or key areas of action.

The goal of the new website was twofold: first, it needed to align with the new corporate identity to strengthen brand recognition through a modern and visually appealing design; second, it required a restructuring of the content through a prior information architecture study, ensuring a clearer hierarchy that made information more accessible and understandable.

The new website also addressed a major shortcoming of the previous version: it significantly improved visibility for calls to action, encouraging new memberships and making the registration process smoother and more direct through the site.