Atelier de Chronométrie
Design and development of the Atelier de Chronométrie website, a company from Barcelona created in 2014 which engages in the manufacture of high-end artisanal timepieces, which draw their inspiration from the past, using only manual and traditional processes.
Our relationship with Atelier de Chronométrie began some years ago when we did the website for Mimandcrocket, a company that specialises in making vintage watches. This longstanding relationship gave us a more comprehensive view of its products and the way it works.
The Atelier website was designed with the aim of delivering its message simply with a new architecture that would make it possible for the pages for future timepieces to be created more flexibly and without being limited to a fixed design.
The client furnished us with high-resolution images, helping us to devise a website where the photographs took centre stage and every last detail of the watches was clearly conveyed. We also attached great importance to the company’s operating processes to depict the delicacy and precision of its work in the utmost detail.
The photographs with a dark background led us to choose a design with a black background and white lettering. The photographs fit together using blocks of text in white and grey, like gear cogs. The way the items move as we scroll vertically also helps to create the sensation that everything is being formed as we view the content.
The overall image of the web is justified through the use of large-format and premium-quality photographs, large texts and the colour palette, since the idea was to transmit exclusiveness, luxury and an eye for a job well done.