Associació Catalana de Professionals de Joventut
Creation of the new website of the ACPJ, an association that defends and promotes the regularisation and the rights of youth professionals.
Our collaboration with the Association, began in 2018, initially to perform maintenance work on its old website. Finally, in 2021 we were commissioned with creating the new website, coinciding partly with the launch of its new corporate identity.
The old website presented several problems, mainly because it was old. The first and most visible issue was its design, which was very outmoded. Another problem was its lack of clarity, untidiness and scattered content, resulting in a lack of definition of the organisation’s projects, the different news categories or even the Association’s spheres of action.
The objective of the new web is on the one hand to adapt to the new corporate identity and to consolidate a solid brand image by dint of a modern design, while also tidying up all the information thanks to a study of the information architecture, creating a hierarchy of content to make it more readily accessible by visitors.
The new website also solves an issue with the previous one, presenting calls to action much more visibly to recruit new members and to make it easier for them to register via the web.