Barcelona Export is a consultancy specialized in business internationalization processes. They came to us with an outdated website that had several functionality issues and a poorly structured content hierarchy, making navigation and service understanding difficult.

The project involved a complete redesign of the website, including a thorough content reorganization, improved information hierarchy, and a communication approach focused on success stories, an essential factor in attracting new clients.

The new site incorporates multiple page types (services, export models, expertise areas, success stories, contact, etc.) and required the design of custom templates to ensure visual consistency and easy content management.

As a design thread, we took inspiration from the Barcelona Export logo, which we subtly refreshed. We based the visual structure on its circular shapes connected by lines, creating a grid system composed of circles in various shades of blue and gray. This grid organizes content blocks clearly and fluidly, providing a unique and recognizable visual identity.

To strengthen this identity, we also developed a simple, functional icon set to identify sections and elements, and created photographic compositions integrated into the circular grid using transparencies and varied formats, bringing visual dynamism without overloading the interface.