The Eufore project (The European Forest Research and Innovation Ecosystem) aims to create a sustainable, transnational, and co-creative environment to define, implement, and evaluate a research and innovation roadmap focused on Europe’s forest value chains. The challenge was to design a website that not only reflected these objectives but also visually conveyed the connection between research, innovation, and sustainability in the European forestry sector.

The website’s design was based on the project’s existing logo, which featured a repeating pattern of trees with a color gradient transitioning from orange to blue, passing through shades of yellow and green. These colors and patterns became the foundation of the site’s visual development. The tree motifs from the logo were creatively integrated with forest imagery in the background, reinforcing the project’s connection to forestry.

Additionally, we designed line drawings representing people and environments, symbolizing the interaction between humans and ecosystems. These illustrations emphasized the project’s co-creative and collaborative approach, adding a visual layer that complemented the themes of sustainability and innovation in Europe’s forests.