SEO audit and strategic analysis, content creation, design and development of the website using WordPress for the Barcelona 23:45 Arquitectes practice. Two of the challenges we faced here were revamping the web’s design and improving its positioning in order to attract higher-quality traffic.
When we were asked to revamp the firm’s web, we faced several challenges, since the site had major issues: an outmoded, non-100% responsive design, pages with hardly any text content and a URL without a keyword, which substantially impacted its positioning.
Another challenge with the new web was to attract quality traffic in order to bring the firm closer to its target client.
We began with an SEO audit to identify all the problems that had to be solved and to avoid making the same mistakes. We defined the objectives of the website and the target search segments.
We analysed its position, competitors, keywords, we prepared the SEO on page of the pages, etc. The report served to define the web’s ultimate content tree.
Before designing the web, we produced the prototypes or wire frames, proposals for the structure and the layout of information on a by-page basis with the type of resources that will be necessary.
These proposals, which have neither design nor content, allowed us to design the new web with the global strategy in mind, reinforcing the information paths we were most interested in and helped us to achieve our objectives.