QSL Serveis Culturals
QSL Serveis Culturals
Web design and development for QSL as part of its corporate identity renewal. Founded in 1995, QSL manages public service projects in culture, education, and participation.
Client
QSL Serveis Culturals
Year of creation
Project scope
Website
This project marks the culmination of a collaboration that began years ago with the redesign of QSL’s corporate identity.
The previous website had numerous shortcomings: it featured an outdated design, was not responsive, and lacked proper SEO optimization. It did not include meta tags, its content was not easily indexable, and despite QSL’s significance, the website had little visibility in Google search results.
Our primary task was to create a new website using WordPress to resolve these issues, aligning it with the organization’s new corporate identity while presenting its areas of work, services, and key projects in a clear and intuitive way.
As with similar projects, the website’s creation was structured into consecutive phases, beginning with analysis, strategic definition, and prototyping.
Prototypes or wireframes serve as preliminary structure and content distribution proposals before the design phase. They allow for a strategic overview, defining content hierarchy and user navigation paths.
Based on the strategic definition and prototyping phase, a custom design was developed that perfectly aligns with QSL’s new corporate image. The website emphasizes key areas such as news and updates, fields of work, services, and completed projects.
For the Services section, we also designed a custom set of illustrations that give the website a distinct personality—something that would have been difficult to achieve with stock photography alone.
