23:45 Arquitectes
23:45 Arquitectes
SEO audit and strategic analysis, content creation, design, and development of the website for the Barcelona-based architecture studio 23:45 Arquitectes. Two of the challenges were modernizing the design and improving the website’s positioning to attract higher quality traffic.
Client
23:45 Arquitectes
Year of creation
Project scope
Website
When we were approached to revamp the studio’s website, we encountered several challenges, as the previous site had significant shortcomings: an outdated design, lack of 100% responsiveness, pages with almost no textual content, and a URL that contained no keywords—factors that severely harmed its search ranking.
Another challenge for the new website was to generate quality traffic to connect the studio with its desired clientele.
We began with an SEO audit to identify, first and foremost, the issues that needed to be addressed and avoided in the future. We defined the website’s objectives and the target search segments we aimed to reach.
We analyzed its current ranking, the competition, and the relevant keywords, and prepared the on-page SEO for each page. The resulting report also helped define the content hierarchy of the website before its execution.
