The Hachazuela project involved a complete digital identity revamp, starting with a refreshed logo and continuing with the design of a new e-commerce platform aimed at improving user experience and streamlining the purchasing process. The main goal was to achieve a balance between originality and functionality, ensuring the workshop’s unique character stood out without compromising usability.

The website’s design was developed around a warm and neutral color palette, creating an appealing yet distraction-free visual environment. The approach prioritized clarity and cleanliness, with intuitive navigation and ease of use as key factors in enhancing the shopping experience.

For typography, two fonts were chosen to provide both personality and readability. Queens Condensed Light was used for headings and highlighted texts, an elegant display typeface with strong visual presence, whose condensed format is particularly effective for mobile versions. As a complement for body text, Brown Pro was selected, a slightly condensed sans-serif font that ensures comfortable and fluid reading in both uppercase and lowercase. The combination of these two fonts established a clear and effective typographic hierarchy.

The website’s architecture was designed with a high-impact homepage, capturing the user’s attention while conveying the workshop’s values. Across the rest of the site, the focus was on clean design, generous white space, and efficient navigation, ensuring that products were easy to find and the checkout process was seamless and frictionless.