ITMA Barcelona 2019
Graphic image, web and promotional items for the ITMA Barcelona 2019.
Creation of the graphic image, web and promotional items of AMEC-AMTEX on the occasion of the ITMA international textile machinery trade fair held in Barcelona.
Our collaboration with the Asociación Española de Fabricantes de Maquinaria Textil [Spanish Association of Textile Machinery Manufacturers] (AMEC-AMTEX) began in 2017 in the form of promotional projects related to several worldwide events co-organised by the main associations from the European textile industry.
In 2019 AMEC-AMTEX commissioned us with its most ambitious project to date: the design of the graphic image to represent AMTEX at the ITMA Textile Machinery Trade Fair, in which we were asked to embody the core values that personify the members of the association: innovation, sustainability, flexibility and service.
The first task in the commission was to design the web for the event that would be promoting AMTEX’s presence at the trade fair. These functional requirements were covered with WordPress. The web was personalised, in line with the graphic image we had designed previously. The web was also devised to be used as a platform for future events.
Development of the entire graphic line:
Specific interventions were also carried out for the fair, such as a brochure in the form of a pantone card from where users could consult the different companies of the event, along with their location in the venue.
Following the same graphic line created, banners were also made with different formats and the design of container tubes for merchandising.