The new website for MBP School of Coaches, a training school for football coaches based on gamification, represented a creative and technical challenge. This school, specialized in teaching football techniques through gamified methods, needed a platform that was intuitive, visually attractive, and also functional for its users. The website, developed in WordPress, allows access to both in-person and online courses, and offers a coherent and immersive experience.
This project arose in collaboration with Cookiebox, a company recognized in the field of gamification solutions. Cookiebox had created the online courses for MBP School, and we were responsible for designing and developing a website platform from which both in-person and digital courses could be clearly and visually presented, with the possibility of direct access.
The website design was inspired by the graphic schemes that football coaches use to explain plays and strategies. We leveraged these geometric forms to structure the content on each page, using the school’s corporate colors subtly even in the images. The goal was for the design to reflect both the school’s philosophy and the dynamic nature of football.
In addition, a platform was envisioned that was easy for the client to update, allowing continuous modifications as the courses evolved. Recently, we have also expanded the website with an online store, offering a new way for users to interact. Through this, products related to training and the world of football are sold. Moreover, digital marketing tools have been integrated to monitor user interactions and optimize their experience.