Grupo Humact had no existing website, so virtually everything was created from scratch: information architecture, wireframes, design and content. The only thing that we had was the logotype. We developed a content architecture that would provide a clear-cut division in which there would be no possibility of generating confusion between their myriad services, particularly training.

The design is based on a white background and the corporate colours in the logotype, blue and green, applied in a joyous and vibrant gamut. We used the logotype, which contains three interlinked circular shapes, as our basis. The photographs are framed in circular forms, like such as windows that open out onto different points of the same photo, showing only the parts that we want to be seen. The lines, in smooth transparent tones, also take on a prominent role as graphic elements, which divide and lead us to the different sections of the same page, always using lines that project beyond the blocks of colours, horizontally and vertically, creating a grid on which the content is deployed.